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10/17/2017 12:00 AM

NXP directs its charitable giving to the core areas of education, health and wellness, and the environment.

OVERVIEW

NXP is one of the largest chip makers in the world. Its semiconductors are used in a wide variety of consumer and industrial products, including computers, radio equipment, automotive computer systems and wireless base stations, to name a few. NXP sells its chips to electronics companies such as Panasonic, Nokia, Samsung, Sony, Apple, Bosch and Ericsson, with sales from China accounting for about a third of its revenue. In 2016, the company posted sales of about $9.5 billion and employed roughly 31,000 workers worldwide.

GIVING

NXP directs its charitable giving to groups and programs that enhance the quality of life in the communities where its employees live and work. Through corporate sponsorships, employee volunteerism and employee giving, the company tries to make a positive difference in the following three focus areas:

  • Education. This includes promoting educational endeavors that encourage students to learn about science, technology, engineering and math to help inspire future innovators.
  • Health and wellness. The company supports employee and community health and wellness programs focused on increasing physical activity and promoting a healthy lifestyle.
  • The environment. NXP supports groups that foster the sustainable use of the earth’s resources and promote a clean, healthy environment.

Some examples of programs that the company and its employees have supported in recent years include:

  • The Austin Marathon, Half Marathon and 5K. NXP has been a long-time supporter of the Austin Marathon, Half Marathon and 5K, an Austin tradition. The race attracts more than 18,000 runners and some 30,000 spectators, including some 250 runners and 500 volunteers from NXP’s facility in the region. In 2017, the company served as the event’s title sponsor.
  • The American Heart Association. NXP employees in Texas and Arizona participated in the recent AHA Heart Walk, where employees walked, donated and volunteered to help raise money for critical research.
  • Keep Austin Beautiful. Nearly 80 NXP employees, family members and friends in Austin volunteered at the Keep Austin Beautiful Clean Sweep event to remove trash from the city of Austin and preserve the local environment for the community and future generations.
  • The United Way’s Day of Caring. Over 180 NXP employees volunteered at eight Day of Caring projects and volunteered community service time in support of local nonprofits such as the Capital Area Food Bank, Communities in Schools, the Girl Scouts, Garza High School, Texas CASA and the United Way for Greater Austin.
  • Charity Ride to Blackpool. In England, NXP recently participated in an annual charity bicycle ride from Manchester to Blackpool, a distance of 100 kilometers. The ride attracts more than 13,000 cyclists, pedaling in all kinds of weather to raise money for local causes. NXP’s team of some 90 riders, made up of employees, family members, and friends, is one of the largest teams to enter the race, and rides on behalf of Manchester’s Christie Hospital, a leader in cancer research.
  • Girls Day in the Netherlands. To encourage young women to pursue careers in technology, NXP Netherlands took part in a yearly nationwide event called Girls Day, which invites girls to spend a day working alongside engineers and observing semiconductor production. The event draws thousands of girls, who meet professional women and explore the world of technology.

Additional information is available on the company’s website.

10/3/2017 12:00 AM

Schwan’s supports efforts to end hunger, promote youth education and leadership development, and provide essential services that advance healthier communities.

OVERVIEW

Formerly known as The Schwan Food Company, Schwan’s is one of the largest makers of frozen pizzas in the United States, with such brands as Tony’s, Red Baron and Freschetta in its portfolio. Its pizzas and other frozen foods are sold nationwide in grocery stores, by mail and through cafeterias and others in the food service industry. Its Schwan’s Home Service subsidiary is the largest direct-to-home food delivery provider in the country, distributing over 400 products from its Schwan’s and LiveSmart lines to customers via a fleet of about 4,500 delivery trucks. The privately owned company employs about 11,000 workers.

GIVING

Schwan’s charitable giving is focused on improving the quality of life in communities where its employees live and work. Through a mix of direct corporate giving and foundation grantmaking, the company supports efforts to end hunger, promote youth education and leadership development, and provide essential services that advance healthier communities.

Schwan’s Corporate Giving Foundation was established by the company in 2000 to support community causes and events associated with ending hunger and developing youth. Some examples of groups and programs supported by the foundation include:

  • Feeding America. Schwan’s and the Schwan’s Corporate Giving Foundation partner with Feeding America on a number of fronts. The company’s support includes:
    • Providing in-kind gifts.
    • Creating employee volunteer opportunities.
    • Building awareness of Feeding America and its affiliated food banks and agencies among employees and customers.
    • Giving 1.1 million pounds of food and ingredients in 2016 alone.
    • Donating approximately 6 million pounds of food over a five-year period.
  • Education and youth leadership development. In 2015, Schwan’s and its foundation partnered to award a $1 million gift at the University of Minnesota to support:
    • Graduate assistantships and undergraduate scholarships in the College of Food, Agricultural and Natural Resource Sciences.
    • Women Invested in Leadership and Learning.
    • A nutrition center for student-athletes.
    • Men’s and women’s athletics.

    The Schwan’s Corporate Giving Foundation also supports scholarship opportunities for the children of Schwan’s subsidiary employees with renewable scholarships worth $2,500 per year. In 2016, 40 students in 15 states were awarded postsecondary scholarships. In addition, the foundation supports the Schwan’s Academic Scholarship at Southwest Minnesota State University.

  • The School Nutrition Foundation. For more than 30 years, Schwan’s has made an annual donation to the School Nutrition Foundation’s scholarship program. This scholarship enables the School Nutrition Foundation to promote nutrition in school lunch programs and enhance school food service management. Scholarships up to $2,500 each are awarded each year.
  • The United Way. Schwan’s and the Schwan’s Corporate Giving Foundation support organizations such as the local United Way that have a broad impact on the communities in which the company’s employees live and work. The foundation awards grants to support employee campaigns for local United Ways.
  • Second Harvest Heartland. Schwan’s also sponsors DISH—the leading fundraising event for Second Harvest Heartland, a Minneapolis-St. Paul food bank.

In addition, the company offers a program called Schwan’s Cares that helps schools and charities with their fundraising. The program allows charities to launch online campaigns in which their supporters can purchase Schwan’s products for home delivery, and a portion of the proceeds goes directly to the charity. Schwan’s Cares fundraising has helped generate over $11.7 million for charities and organizations to date.

Further information is available on the company’s website.

10/2/2017 12:00 AM

Experts say companies should appeal to the emotional and analytical sides of the brain when reporting on philanthropic commitments and social impact.

When communicating their philanthropic commitments and social impacts to stakeholders, companies aren’t just looking to inform—they are hoping to get something out of it as well, whether that’s improved public goodwill (which drives sales) or an enhanced reputation among job seekers, which makes recruitment and retention easier.

Maximizing these communications involves telling a compelling story while imparting the necessary, critical data, something that is more complicated than it might appear, according to experts at Social Solutions, an Austin, Texas–based software provider serving the charitable sector.

In a white paper issued by the firm, Combining Stories and Data to Better Prove Your Impact, authors Rich Dietz and Cheryl Black lay out some of the science behind effective communications.

“In general, the left and right halves of the brain process information in different ways. The left half of the brain is heavily influenced by data and numbers and the right brain is dominated by intuition and creativity, ideal for digesting stories,” they write.

They add, “It’s very common for people to favor one half of the brain over the other when they are processing information. Combining the analytical left brain and the emotional, word-influenced right brain gives you the opportunity to reach every supporter, ensuring the potential for maximum backing.”

In other words, corporate giving officers—like their nonprofit partners—need to craft communications that serve both the analytical and emotional connections that stakeholders and the public will have to the information.

Dietz and Black break this down further.

“Supporters feel engaged with these types of appeals because people are hardwired for stories. Brain waves tend to sync between the storyteller and listener, so appealing to them fast and keeping their attention with an impactful story is essential when you’re fundraising,” they write. “Stories about individuals are incredibly powerful. Your clients’ stories are unique and abundant—use them and highlight their success. These personal accounts immediately resonate with your donors because emotionally gripping stories, like success stories, build empathy between your donors and your constituents, so if they hear about how their donations directly impacted one life, they will be more willing to give again or for the first time.”

According to Dietz and Black, some tips for crafting better stories include:

  • Collecting as many stories as possible from everywhere and anywhere you can—including staff, volunteers and nonprofit partners.
  • Diversifying the stories you’re telling so you can appeal to all types of people you are trying to reach.

On the analytical, data-oriented front, finding the most relevant data and then reporting on it using best practices ensures that your organization is showing its full impact, according to Dietz and Black.

“When your organization tracks important data over time, you will have an easier time painting a picture of your mission’s effectiveness and how the work you are doing is impacting the people you serve. You are in a unique position to be more successful by providing concrete, provable results,” they write.

It’s crucial to have a combination of the two, they argue, to truly move potential supporters to action.

“The problem with using only stories is that they are too anecdotal. There is no way to prove that the single inspiring story that you got with one of your constituents is the norm,” they write.

“The problem with using only data is that it can be cold. While critical for moving your mission forward and making strategic decisions, some donors are not inspired by just numbers. Numbers are forgettable unless they are hugely hyperbolic,” they say.

According to the authors, the easiest way to combine effective storytelling and data is by leading with one and then complementing it with another. For example, start with a compelling anecdote that hooks the audience on an emotional level, then follow that up with data that fill out the message.

The opposite approach works fine as well. Start with data showing the impact in raw numbers, then follow it with specific, on-the-ground stories of individuals or groups that are benefiting from the program under discussion—put a face to the numbers that you started with.

The point is to use both sides of the brain to fully engage the audience in what your organization is reporting out, so that they fully understand your commitment to social purpose and, hopefully, walk away with a better opinion about your company, its products and what it’s doing in the world.

For more information, visit www.socialsolutions.com.

News Briefs
10/19/2017 12:00 AM

The UPS Foundation has announced more than $7.7 million in global diversity and inclusion grants to 39 organizations.

The UPS Foundation has announced more than $7.7 million in global diversity and inclusion grants to 39 organizations. The grants will support economic empowerment, initiatives to empower women and girls, and workplace inclusion, the foundation said. Among the organizations receiving grants are three nonprofits that stand out in terms of their innovation and impact: Graca Machel Trust, a pan-African advocacy organization focused on women’s economic and financial empowerment, child health and nutrition, and education; Strive for College, an organization that encourages students in public schools to apply for college and helps them find the money to fund their education; and the Peace Corps, to support the implementation of the Let Girls Learn Project, a five-year project launched by former President Obama and former First Lady Michelle Obama that aims to eliminate barriers to education for 62 million girls in 60 countries.

News Briefs
10/15/2017 12:00 AM

The CME Group Foundation pledged $2.6 million to 14 organizations in Illinois to support science, technology, engineering and mathematics education initiatives from pre-kindergarten through college.

The CME Group Foundation, the charitable giving arm of CME Group, a Chicago-based derivatives marketplace, has awarded in-kind strategic support and grants of $2.6 million to 14 organizations in Illinois to support science, technology, engineering and mathematics education initiatives from pre-kindergarten through college. Of the grantees, eight are focused on early math education; four are advancing computer science learning and two grantees are using technology to personalize learning for students. Projects receiving funding and strategic support range from professional development programming for teachers of young children in underprivileged Illinois communities to LEAP Innovations, a Chicago-based education innovation hub that connects educators and technology innovators to research, pilot and scale personalized learning strategies to transform the way kids learn.

News Briefs
10/9/2017 12:00 AM

Google.org has awarded a $1.4 million grant for a new initiative aimed at providing students with opportunities to develop skills through computer programming.

Google.org has awarded a $1.4 million grant to 4-H Clubs to support the launch of a new initiative aimed at providing students around the country with opportunities to develop skills through computer programming. According to the company, the grant will enable 4-H to provide computer science education to its members, which number more than 6 million and stretch across the country. Participants will have access to CS First, Google’s curriculum that introduces computer science to young students, and take virtual field trips via Expeditions, the company’s virtual reality teaching tool. The goal is to teach technical skills, confidence and leadership skills needed to pursue careers in fields ranging from agricultural science to fashion design to engineering.

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  • Meet the Editor

    Nicholas King
    Editor

    Nicholas King has served as editor of Corporate Philanthropy Report since 2007, and he continues to be impressed with the philanthropic efforts of the nation’s business sector.

    Drawing on an educational background in English and environmental policy, Nicholas began his journalism career in 2000 when he was brought on as editor of Environmental Laboratory Washington Report, a niche-market subscription-based newsletter serving the environmental testing industry. After seven years of honing his craft, Nicholas expanded his writing/editing portfolio to an entirely new field of interest - corporate philanthropy. As editor of Corporate Philanthropy Report, he stays abreast of the latest developments affecting corporate giving—and the charitable/nonprofit sector more broadly—providing his readers the “need to know” information vital for making the best use of their limited charitable dollars.

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