The National Council of La Raza, the nation’s largest Hispanic civil rights and advocacy organization, has announced it will change its name to UnidosUS. The announcement was made at the close of its annual conference, where thousands of national and community leaders gathered for this significant moment in the organization’s 49-year history. “Unidos” is the Spanish-language word for “united”; the new brand spotlights the organization’s commitment to uniting all communities across the United States, reflects its history and role in uniting diverse communities and reinforces Latinos’ role as a unifying force, the group said. UnidosUS’s mission remains the same—to build a stronger America by creating opportunities for Latinos. The organization will continue its research, policy analysis, and state and national advocacy efforts, as well as its program work in partnership with its powerful national affiliate network of nearly 300 community-based organizations.