Comcast NBCUniversal has launched a new initiative aimed at promoting entrepreneurship in its communities. According to the company, LIFT Labs for Entrepreneurs is a multicity program that will focus on assisting startups with new innovations in media, entertainment and connectivity. It will be composed of a variety of programs offered online and in person, including a startup accelerator, entrepreneurs’ resource center and programs on how to bring their innovations to market. LIFT—which stands for Leveraging Innovation For Tomorrow—will launch its flagship location—dubbed LIFT Labs PHL—in the new Comcast Technology Center in Philadelphia in early 2018. One of the key elements of LIFT Labs PHL will be an accelerator powered by Techstars, a worldwide entrepreneur network that supports entrepreneurs through access to mentorship and capital. Techstars accelerator companies have raised $3 billion with a portfolio market cap of $7.8 billion, the company said. Another important component of LIFT Labs will be the entrepreneurs’ resource center that will provide resources for startups at all stages. Resources will include mentorship from Comcast NBCUniversal innovators and third-party partners. LIFT Labs will complement many partners’ existing startup education and resources available at the national and local level.