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2/20/2017 12:00 AM

Cabela’s directs its charitable giving to groups, causes and events that best represent the Cabela’s culture of hunting, shooting sports, fishing and camping.


Cabela’s is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since its founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world. With more than 75 stores in over 35 U.S. states, plus nine stores in Canada, Cabela’s sells a comprehensive line of footwear, clothing and related gear for fishing, hunting, camping and other outdoor activities. The company also garners considerable sales through the more than 132 million catalogs it mails each year, and also sells through its website and other online retailers. In 2016, the company reported sales of about $4 billion and employed about 19,700 workers.


Cabela’s directs its charitable giving to groups, causes and events that best represent the Cabela’s culture of hunting, shooting sports, fishing, camping and outdoor recreation. The company offers a mix of cash and in-kind contributions to a wide variety of organizations with ties to the outdoors. This includes:

  • The Mule Deer Foundation. This is the only conservation group in North America dedicated to restoring, improving and protecting mule deer and black-tailed deer and their habitat, with a focus on science and program efficiency. The MDF is a strong voice for hunters in access, wildlife management and conservation policy issues.
  • The Wild Sheep Foundation. This group seeks to enhance wild sheep populations, promote professional wildlife management and educate the public and youth on sustainable use and the conservation benefits of hunting while promoting the interests of the hunter and all stakeholders.
  • The National Wild Turkey Federation. The NWTF is a nonprofit conservation organization that works to conserve the wild turkey and North America’s hunting heritage. Through partnerships with state and federal wildlife agencies, the NWTF and its members have helped restore wild turkey populations across the country, improving more than 17 million acres of wildlife habitat and introducing 100,000 people to the outdoors each year.
  • The Rocky Mountain Elk Foundation. The mission of the Rocky Mountain Elk Foundation is to ensure the future of elk, other wildlife and their habitat. In support of that mission, the RMEF is committed to conserving, restoring and enhancing natural habitats; promoting the sound management of wild elk, which may be hunted or otherwise enjoyed; restoring elk to their native ranges; and educating members and the public about habitat conservation.

The company also supports similar groups through the Cabela’s Outdoor Fund, which raises funds from Cabela’s customers by asking them to “round up” their purchase prices and donate the proceeds to charity. Funds raised through the program go to groups and programs committed to the following:

  • Protecting the outdoor lifestyle and the right to bear arms, hunt, fish and trap.
  • Teaching the next generation of hunters, anglers, campers and recreational shooters.
  • Improving habitat with sound conservation methods to ensure future generations can enjoy hunting and fishing.
  • Providing new experiences or assisting sick, disabled or underprivileged persons through hunting, fishing, camping or recreational shooting experiences.

Cabela’s also provides corporate sponsorships for numerous sports leagues, outdoor events and competitions. Some examples include:

  • The Bass Federation. Comprised of 48 State Federations encompassing over 2,000 clubs nationwide, the TBF holds over 20,000 fishing, youth and conservation events annually. Partners with the Fishing League Worldwide, the TBF is home of the Junior World Championship and the Federation National Championship.
  • Collegiate Bass Fishing. The Cabela’s Collegiate Bass Fishing Series features several events, including the oldest major college fishing event in the nation—the BoatUS Collegiate Bass Fishing Championship presented by Cabela’s. This national championship event celebrated its 10th anniversary in 2015. In addition to the championship, the series also features three other major televised events: the Cabela’s Collegiate Big Bass Bash, Collegiate Bass Fishing Open and Collegiate Dardanelle Derby.
  • The Cabela’s National Walleye Tour. This tour offers premier, tour-level competition for walleye anglers across the northern part of the United States and Canada. Each event is coordinated and executed by industry professionals with decades of experience in the tournament fishing business.

Further information is available on the company’s website.

2/7/2017 12:00 AM

Kelly Services’ philanthropy goes largely to education and workforce training, as well as certain human services and health-related charities.


Kelly Services is a leading global provider of workforce solutions. Through its flagship Kelly Services brand and its subsidiaries, including Kelly Law Registry, Kelly Scientific Resources, Kelly Educational Staffing and Kelly Healthcare Resources, the company offers a comprehensive array of outsourcing and consulting services as well as staffing on a temporary, temporary-to-hire and direct-hire basis. All told, the company assigns some 555,000 temporary employees each year. In 2016, Kelly reported revenue of about $5.5 billion and employed roughly 8,100 workers.


Kelly’s corporate giving program provides a mix of cash contributions and skilled employee volunteerism to support nonprofit organizations and academic institutions serving the many communities around the globe where the company has business operations.

Education and workforce training receive the lion’s share of the company’s community investments. With the aim of addressing the unmet demand for workers with knowledge, skills and interest in science, technology, engineering and mathematics, Kelly has created a Building Future Talent outreach approach, under which it partners with a variety of organizations, such as:

  • The National Academy Foundation. Since 2008, Kelly has partnered with the NAF to help high school students in urban and low-income areas across the United States pursue higher education in engineering, information technology, finance, and hospitality and tourism. The group brings college-preparatory, career-themed courses to public high schools to prepare students for college or careers out of high school. Through this partnership, Kelly provides grants to educators within the academies to create innovative programs, fund special events and develop new teaching methods.
  • The Recruitment and Employment Confederation. Kelly is an active participant in the Recruitment and Employment Confederation’s Youth Employment Charter, a U.K.-based commitment whereby Kelly pledges to:
    • Develop links with local schools and colleges to raise awareness of the world of work.
    • Promote apprenticeships and internships to clients.
    • Participate in specific employment initiatives.
    • Work with local job centers to offer opportunities and address specific barriers facing certain categories of young job seekers.
  • Nuts, Bolts & Thingamajigs. Kelly partners with Nuts, Bolts & Thingamajigs, a nonprofit organization managed by the Fabricators and Manufacturers Association. Kelly has funded three camps that provided STEM learning opportunities for children in grades seven through 12. Activities have included tours of our manufacturing customers’ locations and the donation of supplies, materials and time to the camps.
  • Junior Achievement National Job Shadow Day. This program enables high school students to visit a professional work environment, including Kelly’s headquarters in southeastern Michigan, to gain insights into how to find and keep fulfilling jobs.
  • Winning Futures. Winning Futures empowers students through life skills and mentoring programs. Kelly employees are mentors to students in various high schools, helping them prepare for the business world and develop a five-year life plan.
  • College Day at Kelly Services. For several years, Kelly has hosted a “boot camp” for high school and college family members and friends of Kelly employees. Participants learn about writing a compelling résumé, developing an effective LinkedIn profile, interviewing and interacting with hiring managers, and establishing themselves as viable job candidates.

In addition, the company offers two scholarship programs that support the education of future scientists and engineers:

  • Future Scientists Program and Scholarship. Kelly leverages its relationships with its customers in the chemical, pharmaceutical and biotechnology industries to help match hundreds of college students with science internships annually. In addition to pairing top young talent with its customers, Kelly awards five scholarships to the interns who write the most thorough essays on contemporary science topics. In the past 10 years, Kelly has supported approximately 4,000 students participating in the Future Scientists Program.
  • Future Engineers Program and Scholarship. As a way of recognizing and rewarding tomorrow’s brightest engineering talent, Kelly created the Future Engineers Program, which annually awards one $5,000 scholarship to a second- or third-year college engineering student based on a written essay, academic performance and demonstrated potential for a career in engineering.

Aside from its work in education and workforce training, Kelly supports several large-scale, national human services and health-related charities such as:

  • The United Way. Kelly has been a consistent partner to the United Way, especially in the southeast Michigan area, for nearly four decades. In the last seven years alone, Kelly and its employees have donated more than $1 million to the United Way through workplace giving programs and fundraising events held throughout the year.
  • The March of Dimes. Kelly has supported the March of Dimes since 2002 by holding silent and live auctions, sponsoring March of Dimes “jeans days” and assembling teams of Kelly employees to walk in the March of Dimes to Help Babies. Since 2002, the firm’s charitable contributions to the organization have totaled more than $687,000.
  • Susan G. Komen Race for the Cure. A number of Kelly’s branches and employees have teams that participate and raise funds for the Susan G. Komen Foundation in this annual event.

To encourage its employees to support worthy charitable causes in their communities, Kelly offers its employees up to eight hours of paid time off for their personal volunteering efforts. Employees can choose any volunteer activity that is meaningful to them, in addition to their participation in activities organized by Kelly.

Similar programs are in place at many offices around the world. In New Zealand, for example, full-time branch employees are able to use up to four hours per quarter (or two full days a year) to volunteer in the community.

Additional information is available on the company’s website.

2/2/2017 12:00 AM

Corporate donors can help their nonprofit partners address new challenges to their fundraising efforts—demographics and staff turnover.

After years of research showing the need for additional investment in technology, staffing and strategic planning, the nation’s nonprofits have made strides in these areas that experts say are critical to successful fundraising. Unfortunately, new challenges have arisen—including demographics and job churn—that are hampering charities’ abilities to fundraise, providing an opening for corporate donors interested in helping their nonprofit partners build capacity and sustainable long-term growth.

According to research by SEI Inc., an investment management firm, most nonprofits have invested in resources, technology and culture to support fundraising success; spend enough on advertising and awareness campaigns; and have sufficient staff dedicated to fundraising efforts.

But these investments aren’t enough to address the looming retirement of baby boomers and the influx of millennials, who don’t give at the same rates and levels. Per the company’s research:

  • Gen Y, with 32.8 million donors in the United States, represents about 11 percent of total donations. About 60 percent of this group gives to charity, with an average gift size of $481.
  • Gen X accounts for about 39.5 million donors, representing about 20 percent of total giving. About 59 percent of Gen Xers give to charity, with an average gift size of $732.
  • Baby boomers, with some 51 million donors in the United States, account for about 43 percent of total giving. Nearly three-quarters of them—72 percent—give to charity, with an average gift size of $1,212.
  • Matures—those born before 1946—account for about 26 percent of total giving. There are about 27.1 million mature donors in the United States. Roughly 88 percent of this generation gives to charity, with an average gift size of $1,367.

As boomers and matures age out, nonprofits will need to invest even more resources on deepening relationships with millennials and Gen Xers, which represent some 72 million people combined, according to Mary Jane Bobyock, managing director of the Nonprofit Advisory Team at SEI.

“There’s a lot of upside potential to these two groups,” Bobyock said. “If you can cultivate relationships with them, that’s a lot of new money coming in” that nonprofits could vie for, she said.

Aside from demographics, turnover in the fundraising department is also taking a toll on nonprofits’ fundraising revenues. According to the SEI report, nearly half of nonprofits surveyed reported turnover in their fundraising departments within the last six months.

“Most of that is due to the usual reasons—lower pay and benefits compared to the private sector,” Bobyock said.

Another issue nonprofits face is a narrative that’s been put forth in the media that money spent on fundraising is somehow wasteful spending, she said.

“It’s perceived as taboo if funds don’t go entirely to purpose-related expenses,” she said. “In reality, there are many other things that need to be done within the organization that aren’t purpose-related.”

This is where corporate donors can play an important role, Bobyock said.

“Businesses inherently understand these things—the need to spend money to grow revenues,” she said. And, businesses are also likely to be savvy when it comes to some of the technology, communications/marketing and other things that form the basis of a successful fundraising operation.

Thanks to the increasing interest in skills-based volunteerism and pro bono services, many companies are in a position to put their human resources to work along these lines, as well as, or in lieu of, contributing on a cash basis.

“There are more and more corporate giving strategies in play every day,” Bobyock said. Businesses are now realizing they can help nonprofit partners in many ways, not just by writing a check. For example, having a firm’s in-house communications team working on a charity’s email fundraising campaign could help bring in much more in terms of donations than the company would otherwise contribute. Similarly, lending the firm’s IT employees to help build a donor database or optimize a nonprofit’s website for mobile donations could go much further than a cash donation to the organization.

And research shows that businesses reap clear benefits from these arrangements, Bobyock said, mainly in terms of employee engagement.

“You could be looking at a clear win-win where the company, its employees and the nonprofit all benefit,” she said.

For more information, visit

News Briefs
2/17/2017 12:00 AM

New data from the Corporation for National and Community Service show that volunteer rates among American adults continue to slide.

New data from the Corporation for National and Community Service and the National Conference on Citizenship show that volunteer rates among American adults continue to slide, with 2015 figures showing a decline both in raw numbers and in the overall percentage of the population that volunteered with a charity during the year. The data, laid out in Volunteering and Civic Life in America: 2016, shows that 62.6 million adults volunteered through nonprofit organizations in 2015, down slightly from 62.8 million that volunteered in 2014 and a considerable drop from the 64.5 million reported in 2012. That represents 24.9 percent of the overall population volunteering in 2015, compared to 25.3 percent in 2014 and 26.5 percent in 2012. In total, Americans volunteered nearly 7.8 billion hours in 2015, worth an estimated $184 billion, based on the Independent Sector’s estimate of the average value of a volunteer hour. That too is a drop from the prior year, which logged nearly 7.96 billion hours of volunteer service for the year, also valued at roughly $184 billion due to a lower dollar value per hour of service, the report said.

News Briefs
2/13/2017 12:00 AM

Activision Blizzard has launched an expansion of its in-game program offerings that support the Call of Duty Endowment’s nationwide effort to help veterans.

Activision Blizzard has launched an expansion of its in-game program offerings that support the Call of Duty Endowment’s nationwide effort to help veterans find high-quality careers. Launched Dec. 6 for PlayStation 4 and coming soon to Xbox One, the Call of Duty Endowment (C.O.D.E.) Courage Personalization Pack for Activision’s popular Call of Duty: Infinite Warfare game includes a full suite of exclusive content: Weapon Camo and Weapon Accessory, a Reticle and Emblem, plus an animated Calling Card. All items show the official colors of the Endowment, which Activision CEO Bobby Kotick established in 2009 and to which the company has donated some $21 million since its launch. The C.O.D.E. Personalization Pack retails for $4.99 in the in-game store and the Sony and Microsoft online stores. One hundred percent of Activision’s proceeds will go directly to the Endowment’s mission to help veterans secure quality careers when they leave military service, the company said.

News Briefs
2/8/2017 12:00 AM

Facebook has committed $20 million to launch a new partnership focused on solving some of Silicon Valley’s most difficult issues.

Facebook has committed $20 million to launch a new partnership focused on solving some of Silicon Valley’s most difficult issues, starting with the creation of more affordable housing. The partnership will include groups such as Youth United for Community Action, Faith in Action Bay Area, Community Legal Services in East Palo Alto, Comité de Vecinos del Lado Oeste—East Palo Alto, the local governments of East Palo Alto and Menlo Park and other community groups. The bulk of the funding—$18.5 million—will go toward establishing a Catalyst Housing Fund to pursue innovative and scalable ways to increase the production and protection of affordable housing. An additional $250,000 will go to Rebuilding Together Peninsula to support the building and upkeep of homes for low-income residents. In addition, the partnership will devote $625,000 to job training in the science, technology, engineering and mathematics fields. And $500,000 will go to an assistance fund to provide legal support to tenants threatened with displacement from evictions, unsafe living conditions and other forms of landlord abuse.


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  • Meet the Editor

    Nicholas King

    Nicholas King has served as editor of Corporate Philanthropy Report since 2007, and he continues to be impressed with the philanthropic efforts of the nation’s business sector.

    Drawing on an educational background in English and environmental policy, Nicholas began his journalism career in 2000 when he was brought on as editor of Environmental Laboratory Washington Report, a niche-market subscription-based newsletter serving the environmental testing industry. After seven years of honing his craft, Nicholas expanded his writing/editing portfolio to an entirely new field of interest - corporate philanthropy. As editor of Corporate Philanthropy Report, he stays abreast of the latest developments affecting corporate giving—and the charitable/nonprofit sector more broadly—providing his readers the “need to know” information vital for making the best use of their limited charitable dollars.

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