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4/25/2016 12:00 AM

Halliburton’s philanthropy includes support for education, environment, health and safety, and social services organizations.

OVERVIEW

Halliburton is one of the world’s largest providers of products and services to the energy industry. With operations in over 80 countries, the company serves the upstream oil and gas industry throughout the product life cycle—from locating hydrocarbons and managing geological data to drilling and formation evaluation, well construction and completion and managing production through the life of the field. In 2015, the company posted sales of about $23.6 billion and employed roughly 65,000 workers worldwide.

GIVING

Halliburton offers a mix of direct corporate contributions as well as grantmaking through its namesake foundation.

On the corporate level, the company supports nonprofit organizations working in the following focus areas:

  • Education. It contributes to educational programs focused on energy-related subjects and literacy in both primary and secondary schools located in communities where it has a business presence.
  • Environment. It supports the preservation of natural resources and environmental sustainability programs and related groups.
  • Health and safety. It contributes to hospitals and disease-related causes, and supports charities that promote health and wellness in its communities.
  • Social services. It works to enhance the well-being of its communities and neighbors, specifically by supporting groups focused on alleviating hunger.

Meanwhile, the Halliburton Foundation supports education at all levels and charitable organizations through employee matching gifts and direct grants.

The Employee Matching Gifts Program provides a match of U.S.-based employee donations on a 2.25:1 basis, up to $20,000 annually per employee for accredited junior colleges, colleges and universities. Additionally, U.S.-based employee donations to accredited elementary and secondary schools are matched by the foundation on a one-for-one basis, up to $500 annually per employee.

The foundation’s direct grants are typically limited to U.S.-based elementary and secondary schools and colleges and universities. However, it occasionally provides a limited number of grants to health and health-related charities.

Halliburton also offers its employees in most areas an annual workplace giving program, Giving Choices, that provides a 10 percent matching gift. The Giving Choices program continues to expand to new regions, and in 2015, employees in 17 countries pledged more than $3.1 million to assist their local communities.

The company’s efforts are augmented by the generosity of its employees, who volunteer for worthy charitable causes in their communities worldwide. Employee volunteer teams have been established in the regions where Halliburton has a presence. These teams continually assess the needs of their communities, and offer their time and talents to improve community well-being in targeted ways—from organizing fundraisers for disease research to participating in environmental improvement projects. Causes supported by the company’s employees include:

  • Participating in the largest fundraising cycling event in North America to raise funds for medical research.
  • Preparing and delivering meals to children and the elderly.
  • Assisting with the preservation of natural resources and countless environmental cleanups.
  • Partnering with organizations across the globe to help revitalize schools.

For more information, visit the company’s website.

4/2/2016 12:00 AM

Companies seeking to involve millennial employees in their volunteer programs need to understand what motivates them to give to charity.

As more and more companies make employee volunteerism a key component of their philanthropy and community investment initiatives, it has become increasingly important for them to understand what drives their workers to take part in such programs. And when it comes to motivation, there is a distinct generational difference, experts say. While boomers may have been happy to simply write a check and receive a newsletter in the mail once a year from a charity giving them an update on the work they were doing, millennials—who now comprise the largest chunk of the American workforce—want a much deeper level of engagement. And further, they want to support charities that are taking fresh approaches to societal issues and applying innovative strategies to address them, according to Meg Fowler Tripp, director of editorial strategy at Sametz Blackstone.

Fowler and others at her firm collectively refer to this generation as Donor 3.0. When it comes to charities, these donors want to support an organization that:

  • Aligns with their own personal brand and values.
  • Engages them more deeply than just writing a check.
  • Takes an innovative approach to solving a problem or issue.

For corporate giving officers, ensuring that your nonprofit partners meet these parameters will help a great deal in bolstering employee involvement.

At her firm, Tripp and colleagues have identified several trends that relate directly to millennial donors, including the following:

  • The belief that driving awareness is as valid a form of support as financial giving. According to Tripp, millennials believe that leveraging one’s social network to spread the word about a particular group or cause is just as valuable as donating money. The act of sharing links or “liking” videos or pages on YouTube or Facebook; taking part in viral charity “challenges”; or adopting special themed avatars, such as the rainbow filter to express support for marriage equality, all help drive traffic to charity websites and get more individuals interested in the topic and organization—and millennials are aware of the value this brings to the organization. Companies should design employee volunteer initiatives that play to this by including a significant social media component built specifically for the activity, partnership or program in question—for example, establishing a Facebook page focused exclusively on a companywide day of service and coordinated with the partnering nonprofit, or creating a catchy and distinctive slogan to turn into a trending hashtag on Twitter.
  • Support for charity start-ups launched in response to what’s seen as the failure of established charities to make headway in their missions or to properly steward the donations they receive. Tripp said a key driver behind this trend is the glut of easily accessible information that donors now have at their disposal when evaluating charities. As regulations spur nonprofits to post the details of their finances—including salaries for their executive leadership, which can often appear quite generous—millennials question whether such traditional, established organizations are nimble and “hungry” enough to make the best use of available resources.
  • “There’s a lot of frustration with the status quo,” Tripp said. “Millennials want to find ways to solve these big societal problems in effective and efficient ways.” Companies can capitalize on this by selecting nonprofit partners that are taking new approaches to an issue and that are willing to try unorthodox strategies that would never get the go-ahead in larger, established organizations.

  • An interest in charities and charity start-ups that are actively using technology to solve problems. Millennials favor organizations that find innovative ways to leverage new technology to address social ills, whether that’s developing smartphone apps that help rural craftsmen buy and sell goods in a global marketplace or creating new ways to educate students through “virtual classrooms” staffed with teachers located half a world away.
  • Finding nonprofit partners whose programs involve cutting-edge technology—especially those that offer skills-based volunteer opportunities for tech-savvy workers—will go a long way toward attracting volunteers.

One last tip: Choose a nonprofit partner that communicates in the language and imagery that hits home with millennials. For prior generations, Tripp said, imagery that aimed straight for the heart—think, for example, of an emaciated child shown in a commercial for a hunger relief organization—was effective at spurring donors to action. With millennials, that won’t fly, Tripp said.

“Millennials have a big B.S. filter,” Tripp said. “They want communications that are straightforward, authentic and hopeful that change is possible. Don’t try to pull on their heartstrings. They don’t want you to make them cry … they want you to inspire them.”

For more information, visit www.sametz.com.

3/25/2016 12:00 AM

Burger King’s philanthropy goes largely to support for education and skills training in communities where it has a business presence.

OVERVIEW

Founded in 1954, Burger King is the second-largest fast food hamburger chain in the world. Known for its iconic Whopper sandwich, Burger King operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of its restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The Burger King brand is owned by Restaurant Brands International, one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants.

GIVING

Burger King conducts its charitable giving mainly through the Burger King McLamore Foundation, named in honor of company co-founder James McLamore. The foundation’s mission is to make a positive impact in its communities through support for education and skills training that help people build brighter futures for themselves and their families.

The foundation supports education in numerous ways, including:

  • The Burger King Scholars Program. The Burger King Scholars Program has awarded $25.3 million in scholarships to more than 24,000 high school students, Burger King employees and their families across the United States, Canada and Puerto Rico since 2000. In 2015 alone, the foundation awarded $2.7 million to about 2,500 students in North America. Scholarships range from $1,000 to $50,000 and are intended to help students pay for college or postsecondary vocational/technical school.
  • Room to Read. Starting in 2012, the foundation has partnered with Room to Read—an international organization dedicated to literacy and gender equality—to bring literary environments to children across Africa and Southeast Asia. Since then, Burger King has brought literacy programs to nearly 60 partner schools, including the establishment of 55 libraries and the construction of two schools across South Africa, Zambia, Tanzania, Cambodia and India. The company and its foundation have also helped provide learning materials through the publishing of three children’s books in local languages that were distributed across thousands of schools in South Africa. The programs supported through this partnership will provide educational opportunities to an estimated 53,000 children, with 13,000 more targeted for this year.
  • TECHO. In Latin America, the foundation partners with TECHO, a youth-led organization focused on eradicating poverty by building homes and community centers in underprivileged areas where residents can learn. The foundation has supported TECHO’s efforts to bring literacy and skills training to students in these disadvantaged communities.

The foundation also administers a program that helps Burger King employees weather unexpected financial hardship. The BK Family Fund awards grants of up to $3,000 to assist with short-term, immediate needs in the aftermath of unforeseeable emergencies like house fires, natural disasters, accidents and medical emergencies. Funding is provided through donations from Burger King employees, franchisees and the corporate office. Since its launch in 2004, the Fund has provided $1.1 million in grants to more than 700 families worldwide.

In addition to the foundation, individual Burger King franchisees support a wide variety of worthy charitable groups in their local communities.

For more information, visit the company’s website.

News Briefs
4/30/2016 12:00 AM

The IKEA Foundation has awarded a $13.9 million grant to Water.org to expand efforts to provide safe water and sanitation.

The IKEA Foundation has awarded a $13.9 million grant to Water.org to expand efforts to provide safe water and sanitation to one million people in India and Indonesia. The grant, announced on World Water Day, will enable Water.org to expand its WaterCredit initiative, helping families have access to small, affordable loans so they can meet their water and sanitation needs. The funding will help scale the WaterCredit model to an unprecedented level, helping to break down the barriers between people and access to safe water and sanitation, the organization said. It is expected that the WaterCredit model will eventually impact one million people—hundreds of thousands of whom are children—providing them with drinking water and sanitation. This commitment is part of a larger effort by the IKEA Foundation to help the world’s poorest communities lift themselves out of poverty. The company and its foundation have committed a total of $1.1 billion through 2020 to support efforts that provide children’s fundamental needs—for home, health, education and a sustainable family income.

News Briefs
4/21/2016 12:00 AM

The Deutsche Bank Americas Foundation has awarded a $250,000 grant to support the development and implementation of a housing-focused economic empowerment program.

The Deutsche Bank Americas Foundation has awarded a $250,000 grant to the New York City–based Sanctuary for Families to support the development and implementation of a housing-focused pilot of its Economic Empowerment Program, which provides intensive career training focused on helping clients secure living-wage jobs. According to Sanctuary, the new pilot will help homeless domestic violence survivors who graduate from the EEP find affordable permanent housing in the competitive NYC housing market. Sanctuary will also convene thought leaders in the field to develop innovative evidence-based theories and implementation policies to systemically address homelessness for domestic violence survivors in NYC, the group said. Sanctuary will also use the grant to develop innovative evidence-based theories and implementation policies to reduce homelessness among abuse survivors to a functional zero level. The group plans to build a broad collaborative of governmental, nonprofit, homelessness and workforce development domestic violence service providers and advocates, as well as public and private funders, to develop these models. The DBAF grant will enable Sanctuary to convene large-scale conferences in 2016 and 2017 and quarterly task force meetings to set milestones and scaling plans to accomplish this task, the group said.

News Briefs
4/17/2016 12:00 AM

Salesforce has committed $5 million as part of a new partnership with (RED) and The Global Fund to Fight AIDS, Tuberculosis and Malaria.

Customer relations management company Salesforce has committed $5 million as part of a new partnership with (RED) and The Global Fund to Fight AIDS, Tuberculosis and Malaria. According to the company, this commitment is in addition to the $1 million Salesforce pledged to The Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour. As part of the partnership, Salesforce will provide a combination of funding, employee time and technology resources to help accelerate efforts to fight AIDS. In addition, (RED) and Salesforce will jointly participate in major events, such as Dreamforce 2016, the world’s largest software conference, and World AIDS Day. Since its founding in 2006, (RED) has generated $350 million for The Global Fund, impacting the lives of 60 million people in sub-Saharan Africa with prevention, treatment, counseling, HIV testing and care services.

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  • Meet the Editor

    Nicholas King
    Editor

    Nicholas King has served as editor of Corporate Philanthropy Report since 2007, and he continues to be impressed with the philanthropic efforts of the nation’s business sector.

    Drawing on an educational background in English and environmental policy, Nicholas began his journalism career in 2000 when he was brought on as editor of Environmental Laboratory Washington Report, a niche-market subscription-based newsletter serving the environmental testing industry. After seven years of honing his craft, Nicholas expanded his writing/editing portfolio to an entirely new field of interest - corporate philanthropy. As editor of Corporate Philanthropy Report, he stays abreast of the latest developments affecting corporate giving—and the charitable/nonprofit sector more broadly—providing his readers the “need to know” information vital for making the best use of their limited charitable dollars.

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