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4/9/2015 12:00 AM

Fluor’s philanthropy includes cash and volunteer support to nonprofits working in the areas of education; community development; social services and basic needs.

OVERVIEW

Fluor is a global design, engineering and contracting firm, providing engineering, procurement, construction and maintenance services to industrial and governmental clients around the world. Much of the firm’s business comes from the energy and manufacturing sectors, as well as major transportation and infrastructure projects for government clients—to which Fluor offers various administration and support services as well. In 2014, the company reported sales of about $21.5 billion and employed about 37,500 workers worldwide.

GIVING

Fluor’s philanthropy is a mix of foundation grantmaking and direct corporate contributions and employee volunteerism, all of which aim to improve the quality of life in communities around the world where the company has a presence.

The company’s core giving areas are as follows:

  • Education. Fluor supports a range of groups and programs in this field, with special emphasis on those that encourage students to pursue disciplines in science, technology, engineering and math — thus preparing the next generation for success in the rapidly changing global environment.
  • Fluor supports higher education and university-level STEM programs, as well as those benefiting grades K–12. In 2013, Fluor and its employees provided more than 36,000 students with more than 900,000 hours of STEM training and enrichment by investing in initiatives like the Girl Scouts Cadette Week STEM Program, high school Career Technical Education welding programs along the Texas Gulf Coast, and various STEM outreach activities, including outreach during Engineers Week.

    In addition to its STEM-related support, the company and its foundation support the following education-related initiatives:

    • The Global University Sponsorship Program. Through this program, Fluor sponsors annual grants and scholarships at selected universities with a focus on engineering, construction and business programs. Through these partnerships, Fluor executive teams interact with the universities to prepare students for tomorrow’s global and technical workforce.
    • The Fluor Scholarship Program for Employees’ Children. Since the inception of the program in 1981, the Fluor Foundation has assisted nearly 3,000 students with undergraduate scholarships and disbursed more than $13.4 million. Students are awarded a one-time honorarium or renewable undergraduate scholarships based upon academic excellence.
    • Job Corps Scholarships. The Fluor Foundation has annually awarded scholarships to students at Job Corps Centers since the inception of the Job Corps Scholarship Program in 2004. Fifty-three scholarships, totaling $657,500, have been awarded to students pursuing higher education under this program.
  • Community improvement and economic development. Fluor supports a broad range of programs to strengthen local economies in its areas of operation, including those that build affordable housing and refurbish community-serving facilities, provide job training and teach young people life skills and strategies for becoming more resilient. Some examples include:
    • The Boys & Girls Clubs of America. Fluor has long supported the Boys & Girls Clubs of America and its focus on youth leadership, life skills and STEM enrichment programming. The company is currently in the middle of a multiyear partnership with BGCA in support of its Military Youth Initiative—programs supporting the children of military personnel via the Military Teen Summit and Resiliency Training for military staff youth professionals. The initiative aims to build youth capacity in effective communication, resiliency and teen retention in military programs, as well as ensure staff’s ability to support youth in developing skills that will make them stronger, happier and ultimately more resilient.
    • Progress Pre-Primary School. Fluor’s South Africa division recently sponsored a new building for Progress Pre-Primary School in Embalenhle Township, Secunda. The new brick building has a kitchen, first aid room, administration office, playroom, restroom facilities and classrooms. The new facilities accommodate more than 300 students and 20 teachers. Fluor had previously helped renovate existing structures and donated prefabricated classrooms and toilets.
    • Equatorial Guinea Water Wells. Since 2011, nearly 12,500 villagers in remote areas of Equatorial Guinea have had access to safe, clean, nearby drinking water as a result of a Fluor socioeconomic program that provided over $260,000 to construct water wells in four villages throughout the country.
  • Social services and basic needs. Fluor and its employees support numerous groups and programs that provide basic needs for the poor. For example, the company’s employees participate in food collection programs and partner with meal service delivery organizations like Meals on Wheels, Stop Hunger Now and food banks across the globe.

The company encourages and rewards the contributions of time and money made by its employees. The Fluor Matching Gifts Program encourages U.S. and Canadian employees to contribute to primary and secondary schools, technical schools, colleges and universities, and these donations are matched dollar for dollar, up to $5,000 per year, by the Fluor Foundation.

Also, through the Fluor Cares formal employee volunteer program, the company’s workers volunteered nearly 41,000 hours in 2014 to help enrich the lives of those in their communities.

For further information, visit the company’s website.

Research
3/26/2015 12:00 AM

Experts say companies can help nonprofit partners increase impact by supporting strategies to maximize electronic communications with existing and potential donors.

When selecting which nonprofit organizations to support and the specific types of support to give—be it for programs or operations, in-kind or cash, one-off employee volunteer events or year-round skills-based service—corporate giving officers have an almost limitless choice. There are, after all, over 1.5 million nonprofits in the United States alone, and each offers a multitude of programs and focus areas that could use some corporate cash, product and employee muscle. Yet, according to some experts, the area of operations most urgently in need of funding is nonprofit communications—and more specifically, electronic communications, an area that could benefit not just from companies’ cash but also the tech-savvy workers they employ.

According to a recent survey conducted by GiveCentral, a Web-based donation tool, the nation’s charities continue to lag when it comes to maximizing their electronic communications. For example:

  • Only 3 percent of nonprofits send monthly text messages to donors.
  • Just 10 percent of nonprofits send donor e-mails weekly, and only 22 percent send them monthly.
  • More than a quarter of nonprofits (27 percent) have no structured e-mail schedule in place.
  • Some 89 percent of nonprofits have no organized text messaging communication program at all.

Taken together, these findings “indicate that nonprofits are not taking full advantage of the ability to measure the impact of online donor communication and improve the level of engagement with their donors,” the organization said in the report.

Providing funding specifically for an expanded e-communications campaign accomplishes a lot, according to Patrick Coleman, CEO of GiveCentral.

“The greatest benefit to increased communications is ultimately an increase in overall donor engagement,” Coleman said. “In today’s information-rich environment, you have to really get your message out there and remind people that they are connected to a cause. Simply receiving messages of news and success, even without an ‘ask’ for a donation, reminds donors not only that they cared enough to donate to your organization, but why they should consider donating again.”

While many companies have provided support to traditional communication strategies in the past—telephone campaigns and print mailings, namely—e-communications is a fast-moving field, and new technologies hit the scene and become adopted by the donor public quickly. If nonprofits are to keep up, they need to stay informed of emerging communication trends and be able to adapt their strategies, incorporating the new communication channels quickly and seamlessly.

Security requirements make it even more complicated, as nonprofits that collect donations via the Web, e-mail or text must make sure their systems are compliant with the Payment Card Industry Data Security Standard, Coleman said. These standards apply to any business or organization that accepts credit cards and ensure they maintain a secure environment, whether online or offline. And ensuring the security of general donor data, such as phone numbers and physical and e-mail addresses, is equally important, he said.

According to Coleman, developing an effective e-communications strategy will take an investment of time and staff that many nonprofits—especially smaller ones with tighter budgets—might be hard-pressed to come up with.

But companies with employees whose skills touch upon this area—those involved in information technology, communications, marketing and even sales—can help their nonprofit partners put in place the necessary software, hardware and other resources needed to leverage the many different communications and donor channels in use today, and be prepared for what comes tomorrow as well. Doing so—with or without accompanying cash grant support—is likely to keep paying dividends down the road, as the enhanced communication leads to better donor acquisition and retention in the years ahead.

For more information, visit www.givecentral.org.

3/19/2015 12:00 AM

Swift Transportation focuses its charity on efforts to aid the well-being of its employees, and benefit children and families in Arizona, where Swift has operations.

OVERVIEW

Swift Transportation is a leading long-haul trucking company that carries freight throughout North America. Swift operates a fleet of about 18,000 trucks and more than 58,000 trailers via a network of 35 main terminals. In addition to standard dry trailers, Swift offers flatbed, refrigerated and other specialty trailers, as well as nearly 9,000 intermodal containers to expand its reach. In 2013, the company reported sales of $4.13 billion and employed about 19,600 workers.

GIVING

Swift conducts its charitable giving mainly through two affiliated grantmaking organizations, Swift Charities and Swift Kids, which together support a range of groups and programs that benefit its employees and the communities where they live and work.

As the company’s primary charitable arm, Swift Charities is funded by voluntary payroll contributions from Swift employees, coupled with dollar-for-dollar company matches. Swift Charities uses these funds to assist Swift Transportation employees in hardship situations, provide scholarships for the children of Swift employees continuing their education after high school and provide cash grants to nonprofit community groups in the areas where Swift employees live and work.

Meanwhile, Swift Charities for Children—or Swift Kids, for short—raises money for programs that benefit children and their families in Swift communities in Arizona. The organization partners with other nonprofit organizations devoted to child advocacy, in the firm belief that a concerted effort toward this end will benefit the entire community.

The organization develops and administers several fundraising programs that benefit children’s groups, including a program that takes clothing and other items from employee collection drives and cleans and/or refurbishes them for resale.

The company also provides cash and in-kind contributions to relief agencies in response to major natural disasters.

For more information, visit the company’s website.

News Briefs
4/13/2015 12:00 AM

The Walt Disney Company recently awarded a $1 million grant to the Hispanic Scholarship Fund to provide scholarships to outstanding Hispanic students.

The Walt Disney Company recently awarded a $1 million grant to the Hispanic Scholarship Fund to provide scholarships to outstanding Hispanic students. The grant is part of a three-year agreement between Disney and the HSF that will create The Walt Disney Company-HSF Scholarship Program, which will eventually help hundreds of students across the country pursue advanced education in their chosen fields. In addition to funding the scholarships, Disney will also support the bilingual, multimedia public service advertising campaign that the HSF has created in partnership with the Ad Council. The ads will appear across ABC and ESPN platforms, encouraging parents on how to prepare, plan and pay for college, Disney said.

News Briefs
4/2/2015 12:00 AM

The Lilly Foundation awarded a $1 million grant to AMPATH in Eldoret, Kenya, to enable the group to screen, treat and provide palliative care to more people.

The Lilly Foundation, the charitable giving arm of pharmaceutical firm Eli Lilly, has awarded a four-year, $1 million grant to AMPATH (Academic Model Providing Access to Healthcare) in Eldoret, Kenya, to enable the group to screen, treat and provide palliative care to more people, many of whom lack access to quality health services. According to the foundation, AMPATH was created in response to the HIV crisis in Western Kenya in 2001. It is built on a partnership with Moi Teaching and Referral Hospital and the Moi University School of Medicine in Eldoret, Kenya, and a consortium of North American academic health centers, led by Indiana University. AMPATH has expanded its work to include more diseases, including diabetes, hypertension and cancer. It now provides health care services to a population of 3.5 million in Western Kenya, and public-private partnerships have allowed the institute to expand its staff and services to a current team that includes 10 clinicians, six core nurses and an oncology pharmacist. The new funding will help equip the center’s new oncology outpatient center and allow for the hiring of additional doctors, physicians’ assistants and other staff to screen and treat more people, the foundation said. Additionally, the funding will support the creation of a research and training institute focused on cancer prevention, screening, treatment and supportive care.

News Briefs
3/10/2015 12:00 AM

Mars Inc. has pledged $40 million over 10 years to support the Innovation Institute for Food and Health, part of the World Food Center at the University of California, Davis.

Candy maker Mars Inc. has pledged $40 million over 10 years to support the Innovation Institute for Food and Health, part of the World Food Center at the University of California, Davis, which will seek to advance new discoveries in sustainable food, agriculture and health. The Innovation Institute, which will receive some $20 million from UC Davis, will host leading scientists working on challenges relating to improving global food security, sustainable agriculture and health for a growing world population. According to the university, the Institute will serve as a hub to bring together the “right expertise, capabilities and teams to generate innovations linking agriculture, food, nutrition and health.” This is just the latest in a series of collaborations between the company and the university, which have included projects focused on sequencing the cacao genome in 2010 and founding the African Orphan Crops Consortium, both of which aimed at improving yield, productivity and climatic adaptability of key crops.

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  • Meet the Editor

    Nicholas King
    Editor

    Nicholas King has served as editor of Corporate Philanthropy Report since 2007, and he continues to be impressed with the philanthropic efforts of the nation’s business sector.

    Drawing on an educational background in English and environmental policy, Nicholas began his journalism career in 2000 when he was brought on as editor of Environmental Laboratory Washington Report, a niche-market subscription-based newsletter serving the environmental testing industry. After seven years of honing his craft, Nicholas expanded his writing/editing portfolio to an entirely new field of interest - corporate philanthropy. As editor of Corporate Philanthropy Report, he stays abreast of the latest developments affecting corporate giving—and the charitable/nonprofit sector more broadly—providing his readers the “need to know” information vital for making the best use of their limited charitable dollars.

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